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Amper

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AMPER

Product

Amper
AI music platform

Index

01

Description

Music generation platform driven by users powered by an AI composer

Persona

Creators

Brands

Libraries

Type

Platform

Music

AI

Genre, emotion, energy — in the hands of creators

Overview

Selecting stock music, from finding the right vibe to having the right climax point, presents a myriad of challenges for content creators who not only need accuracy, but consistency.

Amper provides creators and artists the ability to not only create any type of music from scratch, but also have full repeatable control over their creations.

Challenge

Amper offers a whole new way of finding and creating music. Maintaining a semblance of the traditional selection process, while introducing a new pipeline requires finding a unique balance between creative software and ecommerce.

Roles

Principal Design

Interaction

Motion

Branding

Editing

Systems

UI

UX

01 — A

Discovery

Rundown

Selecting stock music, from finding the right vibe to having the right climax point, presents a myriad of challenges for content creators who not only need accuracy, but consistency.

Amper provides creators and artists the ability to not only create any type of music from scratch, but also have full repeatable control over their creations.

First time experience

We concepted a few basic approaches to best mix actionable steps and content to springboard users into using the tool which ultimately allows you to create any track you can imagine.

Dashboard continuity

No dead ends

Users with some progress on the platform would return to where they left off with discovery of playlists, projects or tutorials followed by recent tracks then programmatic reccomendations.

Playlists

A new upload requires manual assignment of spotting markers to re-align to a video's key moments.

01 — B

Creation

Rundown

Amper Score goes beyond music selection empowering creators to compose the perfect track by spotting key moments in their content.

No editing needed; the AI composer automatically scales tracks to uploaded video or audio media. Whether you want to add vocals to their own stems or just nail the ultimate crescendo.

Project set-up

A new upload requires manual assignment of spotting markers to re-align to a video's key moments.

Instrumentation 2.0

Mood based touch experience

When asked to envision how the web app could take on a more consumer app-based feel we landed a one that celebrated the elegance of classical composition that could flex to adopt more immersive mood and tone.

Genre / Category

Instrumentation

Track

Variant

Track preview

Edit spotting

Project overview

Advanced editing

Mapping time

Time re-mapping

A new upload requires manual assignment of spotting markers to re-align to a video's key moments.

Spotting

Marking intro, climax, and outro for the AI composer to render a new iteration of the composition.

Advanced Spotting

Vibe management

Users with some progress on the platform would return to where they left off with discovery of playlists, projects or tutorials followed by recent tracks then programmatic recommendations.

Edit states

Dynamic focus

Users with some progress on the platform would return to where they left off with discovery of playlists, projects or tutorials followed by recent tracks then programmatic reccomendations.

Spatial fluidity

Creators can drag and and combine tracks into larger collections prompting automatic renaming.

01 — C

Systems

Rundown

Mood. Tone. Timbre. Vibe.

Deeper visual systems power the emotional dimension of music composition.

Mapping emption & energy

The need for stronger thematic heuristics drove an advanced project theming engine.

Emotion

From angelic to melancholy — descriptors are assigned a corresponding color value for the UI to inherit.

Mood

Looping the mood spectrum then adding an additional axis produces analogous theming for tracks.

Modularity as a baseline

Creators can drag and and combine tracks into larger collections prompting automatic renaming.

Atoms

Anchored on molecular track assembly, atomic elements ladder up to scores, playlists and collections.

Configurations

Any space within the app is derived from some scale of atomic elements.

Modularity in use

Configuration

Components are designed for modularity and legibility while applying mood driven themes.

Baseline layout

Every part of the experience is derived from a baseline that helps align complex arrangements of panels and editorial content.

01 — D

Identity

Rundown

Marketing, app and content identity.

Instrumentation abstracted

Going beyond thematic visualization, abstracted instruments were more ideal for generating album and marketing materials.

In use

We leveraged the abstractions in ways that could work in accompaniment to image or motion.

Modularity in use

Configuration

Components are designed for modularity and legibility while applying mood driven themes.

Extended app look and feel

Since the app itself was so structured, it was more ideal to impart a more toned-down organic form.

Fluid. Bouncy. Organic.

Initial motion studies for content ring-outs and extended visual branding.

Type of Sev

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Select works of Designer Sevan Darakjian

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