A skincare story built upon facial recognition across a store experience
Overview
SK-II uses a proprietary formula that targets specific facets of the skin such as firmness, radiance, spot control, texture, and pore softness.
The narrative of SK-II's proprietary ingredient, Pitera, has found it's way in to a multitude of ads, stories, and even VR. The next evolution of that story is in the translation to a physical retail space.
Challenge
Building a store experience that celebrated the story of the skin that is as multifaceted as the technology that SK-II uses to not only create their elixirs, but analyze their customers' skin to find the right products.
Roles
Co-Creative Lead, Interaction Design, Motion Design, Branding, Editing, UX, UI
02
Discover the story of your Skin
A Fully Interactive Store Powered by Facial Tracking
A Linear Data Vis Experience
1 - Walk In: Interactive Facial-Tracking Dsiplay
2 - Scan Your Face to Log Into the Experience
3 - Walk Upstairs to See Your Skin Score
4 - Visit the Smart Product Table to See Which Product Is Tailored to Your Skin
5 - Download The App to Track Your Routine
A Sheek Store In Shabuya, Tokyo
03
Breaking down the anatomy of skin
The Visible vs Invisible Composition of The Skin
Expanding The Experiece To Shanghai, Singapore, and London
Prototyped in Brooklyn, Replicated Overseas
